SEIU Local 221
 

Digital Communications Organizer

Based in San Diego, CA

 

Summary:
Service Employees International Union, Local 221 (SEIU Local 221) is a progressive public sector labor union representing approximately 14,000 San Diego area employees, including County, cities, schools, health sector, and Head Start workers. With active member organizing and political committees, we believe that the values and issues of working people are integral to any form of social change. SEIU Local 221 is seeking a Digital Organizer responsible for expanding our digital footprint and influence. Our local is looking for experienced and dedicated individuals who are self-motivated, deadline-oriented and possess a willingness and desire to learn new skills, as well as engage with current and future union members.

Job Description:
The Digital Communications Organizer supports the development and implementation of short and long-term digital strategy that builds our base and advances campaign goals. They will collaborate closely with fellow team members to smoothly integrate online and offline organizing, engaging workers through digital, phone, and in-person communication. The Digital Organizer will be responsible for supporting campaign work and conducting extensive outreach to workers through digital channels. Responsibilities include:

• Write, design, and schedule regular emails and social media posts
• Design visual materials like flyers, mail, canvassing literature, and merch in coordination with other departments
• Maintain and build upon our website, and develop new websites, splash pages, and forms
• Execute other digital campaigns and tasks, such as event photography, video creation, paid advertising, and petitions drive
• Implement communication tools and strategies that accomplish the Union’s goals.
• Incorporate emerging technology and best practices into the work of the Union
• Collaborate with the team to update and utilize a media calendar to organize workflow and departmental projects and priorities.
• Participates in meetings, calls, trainings, and political events with other staff to maximize collaboration
• Help to ensure that staff have appropriate lists in order to track member engagement, outreach and participation
• Support with media outreach
• Demonstrates a commitment to diversity, equity and inclusion and creating a culture of belonging and teamwork.
• Accomplish duties listed in the job description independently.
• Perform other appropriate duties in close collaboration with other Communications team members, as directed by assigned management staff.

QUALIFICATIONS AND EXPERIENCE:
While no one candidate will possess every quality outlined for this position, the successful candidate will bring many of the following professional skills and personal attributes.

• At least two years of digital organizing experience
• Experience building successful digital engagement programs, including growing and sustaining healthy online communities.
• Experience in growing and managing large-scale email and SMS and peer-to-peer texting programs. This includes designing a ladder of engagement, implementing welcome and re-engagement tactics, and integrating online advertising for maximum reach and impact.
• High level of proficiency with digital engagement media channels, including:
  • P2P text platforms, Action Network/Action Builder or similar programs
  • Proficiency with digital advertising
  • Proficiency with Instagram, Facebook, TikTok, WhatsApp, YouTube, and Twitter
• Basic video editing and design skills.
• Expertise in evaluating and analyzing digital campaigns, engagement pathways, and acquisition investments, including running A/B tests on messaging and tactics, ensuring the health and growth of the digital file.
• Demonstrated ability to implement digital organizing plans, track/monitor/assess progress, troubleshoot and adapt as needed.
• Demonstrated ability to work effectively within a team environment and independently with internal and external stakeholders, diverse staff, partners, and vendors.
• Strong relationship-building and interpersonal skills, enthusiasm, and optimism.

Compensation/Benefits:
The salary range is $68,640 to $89,520.47 (based on experience) and includes a generous benefit package.

Submission Instructions:
Submit cover letter and résumé via email to jobs@seiu221.org with the position title in the subject. Cover letters should describe your qualifications, experience, and career goals, with a brief description of why you want to work to realize SEIU Local 221’s vision for building a strong union.

Local 221 is an affirmative action employer and encourages applications from all qualified candidates regardless of race, ethnicity, age, sex, sexual orientation, gender identity, marital status, religion, or disability.